Chinese Citizens Should Change from Savers to Consumers

CHEN Wenling1( 陈文玲 )

Editorial note:

Consumer demand is the driving force of economy. Since 1978, China has witnessed a massive rise in consumption and expansion of consumption mix. However, insuffi cient consumption has remained a primary constraint to economic growth. As such, domestic demand expansion and in particular demand-inducing strategy are high on the agenda of the Eleventh “Five year Plan” (2006~2010). This article written by Dr. Chen Wenling offers a complete insight into the development, tendencies and deep-seated problems of consumer demand in China.

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