Multinationals’ Environmental Colonialism: A Case Study of Apple Inc. and China’s Countermeasures*

Wang Jilong ( 王积龙 )
School of Media and Design, Shanghai Jiaotong University, Shanghai, China
Abstract:

Multinational firms such as Apple Inc. have accomplished environmental colonialism in China through the transfer of ecological costs to the local environment. This paper discusses ambiguities in China’s environmental legislation and supervision, Apple’s business model, and “ green washing.” Further, we have identified countermeasures such as the encouraging Environmental Non-Governmental Organizations (ENGOs), streamlining litigation procedures, increasing fines, and the development of nonprofit media organizations.
Key words: Apple Inc., environment colonialism, coping strategies

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